It was unsettling to read in the computer papers about the looming battle between Dougal and Dr. Finlay's Casebook. One of them's a wonder of discreet design, innovation and quality services, all free so that you don't begrudge their discreet advertising. The other one is utter sh*te, used only by NPD sufferers, the attention-deficient, and sociable folk.
To try and keep on expanding, Casebook allegedly wants to siphon consumers away from Dougal Mail, presumably by offering some more immediate means of staying in touch, as an alternative to email. As if knee-jerk communication of trivia needs any encouragement.
As a first step they've poached some of Dougal's top technical staff.
Then I suppose Dougal will respond by offering some kind of Casebook-like features, although they tried that before and failed.
Normally I ignore or boycott corporate products, but I make an exception for Dougal (and Apple) because their gear is so good. And because they're likely to be around for a long time, so I won't have to keep moving on to the next big thing.
I don't take sides in football, but this is more important than sport. To start with, I've persuaded Alec and Albert to close down their Casebook pages. But their efforts may turn out to be unnecessary. Pubs, corporations, films and consumer products all have their own Casebook pages now, which I think is stretching the whole friend metaphor beyond breaking point, and the whole thing could implode.
A Wall Street merchant bank recently paid $500 million to buy just a small share of Casebook. No comment, but you might want to pause before placing the call to your broker.
- Posted using Apple hardware, and Dougal software and web resources.